Success in Sales - www.v4all.org
This website is based on two truths : Sales success is self-determined : and sales success is based on four requirements.
Success in sales, as in life, is self determined. That is, it has more to do with what you do on a daily basis than any other factor. It is not our product that determines our success. For every product available, there is a successful sales person. It is not our territory that determines our success. We can take almost any territory, place in a new rep and often see a 10 to 20 percent increase in sales. Likewise, it is not our age, sex or even our experience that determines our sales success.
Success in sales is what you do and how well you do it. Let's look at the four requirements of a succesful sales strategy. They are considered requirements because each step is linked and as you master each one, you become more successful.
Desire:
Desire is the starting point for all sales success. If you do not have a strong will to get better...you won't. We all know of sales professionals who reach the top of their fields because of a burning desire. You can develop and fuel your desire daily. The strength of your desire is shown by the goals you set and the quality of service you give to others. You build your desire through goals.
Belief:
Many of us handicap ourselves as sales people due to underdeveloped belief. Without belief, we limit our growth, our experience, our sales and our income. Because we are told of all the things we think we can't do well, we start to think in terms of can't. Belief in oneself is developed one day at a time through a continuing process. Self-confidence is built by putting learning into action.
Self-Management:
We do pay the price of success. We pay it in advance. We pay it with our time. When we do not spend our time on higher priority items, then we are by default spending our time on lower priority ones. It is only through learning effective self-management we are able to improve.
People Skills:
Simply put, we cannot succeed on our own. Our success is directly related to the degree we effectively relate to others. Future columns will contain a variety of challenging and profitable ideas that will help you to sell more. Using these ideas will cause you to become more aware of what you do that works...and what you do that does not work. It will make you acutely aware of the truth...that your sales success is self-determined!
Each profitable idea will be followed by a demanding activity for you to complete. Included with each idea will be a contract for you to commit to. These Self-Coaching Contracts are designed to help you act on each time-tested technique.
This information is not about knowing. It is about doing. Remember it's not what you know that makes you money...It's what you do with what you know!
Words that sell
It's true a picture is worth a thousand words, but a few carefully selected phrases can also paint an exciting portrait of your product or service, says the Canadian Professional Sales Association (CPSA).
Many companies spend thousands of dollars on four-colour brochures only to lose the sale because they can't write a sales promotion or direct mail letter. Written correspondence is often the first impression your customer has of your company. Don't lose this opportunity to shine. To make that first contact count, CPSA offers the following tips:
Establish your objective for writing. There are many types of sales letters. You may want to send a direct mail piece that urges first-time customers to buy today. You may want to thank your existing customers by offering them a discount on your spring line. Perhaps your product needs a demonstration and you would like to set up an appointment. Each type of letter requires a different approach. Match the style and the tone of your language to the type of response you're looking for Grab your readers attention. A catchy headline and opening sentence are essential, especially in direct mail. Use exciting, engaging language that demands notice. Most important, demonstrate the benefits of buying your product or service: At ACME we understand that time is money, that's why we guarantee 24 hour service.
Use a call to action. The most important skill in sales is to know when to ask for the order. If you want your reader to respond then you have to explain what he or she has to do: Act now, call within the next 10 days and you'll receive an extra 15% discount! Whatever your objective, make sure you clearly spell it out.
Accuracy is imperative. The most common mistakes in business correspondence occur in the address, the first thing the recipient notices. Make sure you have the correct spelling for each name on your list, their correct address including postal code, and if you're not sure whether a name is male or female, find out. The quickest way to turn-off Ms. Smith is to send her a letter addressed Mister.
>
The Product
The very first rule about selling anything is you have to believe in what you are selling.
How many sales people do you meet and you know straight away that they don't believe in what they are selling because you can feel it when people are lying to you.
I have quite often got that feeling from used car sales people because they often know they are selling you something that you will be having trouble with later. Most of the time people sell cars because they are having trouble with them or they think they will start to have trouble with them soon.
People will know when you are genuine and will be able to feel your enthusiasm for the product.
Personally I would never ever sell something that I did not believe in.
So you are going to sell a product that you believe in.
Next thing you need to do is your research. Do your "homework".
Find out as much as you can about the product and the sort of people you will be selling the product to.
If you are selling to a select clientel then you will need to understand them and be able to talk to them in their "language" using their terminology.
If you are going to be selling to a wide range of people then you will have to become adept in being able to pick people and then speak to them in their language. Being able to communicate on all levels is the key....
When you communicate to a person at their level they feel comfortable with you and will relaxe and lower their resistance to sales people.
If you talk to a person and use a lot of technical terms that are over their heads they will think you are trying to make them feel stupid and will resist what you are saying and think that you are lying to them.
Therefore its important to keep things simple...learn how to translate anything complicated into more simple terms..if the situation lends itself you can have paper and pen and you can draw things and write things down to explain it to people using visuals will help someone understand something a bit more complicated.
Research doesn't stop with just your product. You will need also to research all of your competition. You will have to understand them and their product so you can compare your product to theirs and explain to a person why they should buy your product instead of the competitors.
If it was a retail situation, I would personally be a shopper in the other stores and find out what their key selling points are and come up with counter selling points.
Engaging the Customer
You must first make your customer feel comfortable with you.
This takes quite a bit of skill.
For example if you were working in shop that sold beds and you had signs saying not to lay on the bed and made the environment uncomfortable then you would find it hard to make the customer feel comfortable. I would find something about the person that I could relate to and talk to them about it. It might be through observation, like noting a persons dress, aftershave or something that you like, if they have children then you should try to relate to the children as well as this will make a person feel more relaxed if you are comfortable with their children. You might be able to find something by asking questions about certain things. Once you have found something in common and you have talked briefly about it to the person/people you will find they will be more relaxed with you. Understand that the more relaxed a person is the easier it will be to sell them something.
Then you can talk more about the product that you are selling and you will also have a better idea about the best level to communicate to the person on.
The Close
I would have my invoice book handy and would be writing down the products that the person is interested in and making suggestions of other products that would compliment the ones that they are interested in.Of course, before one can close a deal, one needs a merchant account that is responsive to your business. Businesses can have different requirements when is comes to a pay solution.If you need assistance in securing a merchant sales account, then go through a specialist broker.EMerchant Brokers are one such firm.
Once you have a list you can add it up and give them a price (never your best) watch their reaction. If they are happy with the price then you would simply say "Do you want to pay for that with cash or credit card". If you have followed the other steps you will find it will all flow naturally and the customer will just go along with you. If they insist on shopping around then you would naturally understand that. You would give them a card with your name and number on it and write the products that they have suggested on the card. (Don't write the prices) Tell them to go and shop around but to come back to you before they made the purchase. Say to them bring me back some quotes and I will do my best to do better.
They naturally want to buy from you because they "like" you. When they do come back with other quotes all you can do is your best to better them. If there is no possible way that you can do better than another company's price, just tell them.Next: See how to use Network marketing to advantage.
No comments:
Post a Comment